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Depending on the run length, brewery prints directly on cans or on labels for bottles.
February 7, 2018
By: Anthony Locicero
Craft, independent and micro brewers are using creative packaging on both cans and bottles as a way for their products to stand out on the shelves. Even when the cans are available only at the source, a label, or design printed directly to the substrate, helps provide an identity – an instantly recognizable image and brand.  “Without ink, every can would look the same: aluminum,” Coronado Brewing Company’s creative coordinator Dan Pressler says.  Unlike other packaging, cans are formed fro...
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